I have an issue I’d like to raise in this forum, bounce it off your collective expertise.
I’ve been doing user research in the area of sales and marketing. My conviction is that interactive data visualizations could make a sales force more productive. The problem is how to SHOW this.
In order to get designs funded and implemented, have any of you ever had to demonstrate the business value of information visualization? What did you do? This is one area where I’m not finding much out there. There have been plenty of studies on infovis from a cog psych perspective, but what about its ROI?