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aruns

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Posts: 22
Reply with quote  #1 

Hey,

We are a marketing automation platform and our customers use our platform to make decisions on their advertising campaign performance. Our platform joins data from multiple sources together and campaigns can be sorted by different performance metrics. 

The challenge is the overload of data, marketers typically have 100’s of campaigns which need to be monitored constantly, depending on performance marketers might take positive/negative actions.

Negative actions would be if the campaigns perform poorly, i.e. pause a campaign.

Positive action would be increasing budget of campaigns.

Our current platform shows a dump of data which while allowing marketers to sort by performance, does not give enough insights or grouping.

We are redesigning the page to surface these insights better, both the old version and the new version are shown here and I would appreciate feedback.

Old version:
pasted_image_at_2016_03_29_08_15_pm.png 
New version:
InVision Screenshot.jpg 


Harley_Ellenberger

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Posts: 3
Reply with quote  #2 
I'm afraid that by "showing everything" you're in fact "showing nothing".  In your re-design do you have any type of display that shows a high-level summary of the worst performing campaigns?  I'd suspect that those would be the campaigns that a user would want to focus on ?  A summarized view of the worst performing campaigns that follows the "overview, filter, details on demand" concept might be a good starting point.
aruns

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Posts: 22
Reply with quote  #3 
Thank you for your reply Harley, we are adding a tabbed view where users can filter campaigns by various metrics. Please see this design.

Tabbed View.png 

Harley_Ellenberger

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Reply with quote  #4 
In that screenshot, what is the intent of the color encoding?
aruns

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Posts: 22
Reply with quote  #5 
The color coding is intended to help users identify campaigns that need the most attention. We tried to replicate conditional formatting on excel here.
aruns

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Posts: 22
Reply with quote  #6 
Any thoughts on the design?
sfew

Moderator
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Posts: 802
Reply with quote  #7 
aruns,

This is a simple tabular arrangement of data. You aren't getting more feedback because it is difficult for us to know where to begin. If you're just looking for ways to improve the design of the table, I suggest that you read my book Show Me the Numbers. If you're wondering if there are opportunities to introduce visual elements, to help you with this we would need to better understand the purpose of this display and the nature of your audience. For suggestions along this line as well, Show Me the Numbers would be a good place to start. You'll get better use of this discussion forum if you've already taken the time to learn the basics and then use it to get suggestions for fine-tuning your designs.

__________________
Stephen Few
aruns

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Posts: 22
Reply with quote  #8 
Thank you Stephen, Ordered the book now but I suspect it will take a few weeks to be delivered as I am in India.. an ebook would be very welcome :)
jlbriggs

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Posts: 190
Reply with quote  #9 
I agree with Stephen's assessment on why there are not more comments.

I looked myself a couple of times, and really couldn't find much of anything to comment on.
I am not seeing anything I would call a dashboard at all.

What does exist looks like pretty much every other Bootstrap admin panel design with big tables and mobile-device-inspired buttons and switches.

Which isn't to say it's bad.

Just doesn't leave a lot to say.
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