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peter_mikael

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Posts: 18
Reply with quote  #1 
Hi

Our analysts love Marimekko charts but I find them hard to read. Are there any good alternatives?
I attach one example (fake data). Our company competes in three markets A, B and C. Market C is the largest, followed by B and then A. Our market share and that of our competitors varies a lot between the different markets.

The analysts want to show this at the same time:
1. The size of each sub market (represented by the x axis).
2. The market share of our company and our competitors in each market (represented by the y-axis).
3. How much each of the markets are worth to us and our competitors = market share x size of the market (represented by the volume of the boxes)

Regards

Peter

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sfew

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Posts: 802
Reply with quote  #2 
Peter,

For a comprehensive response to your question, you'll find my article "Are Mosaic Plots Worthwhile?" useful. Marimekko is just another name for a mosaic plot.

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Stephen Few
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